Owner Darcie Rochon has been in the salon industry since 1986. As a hairstylist, she worked in several different types of salons before becoming the Fantastic Sams Regional Educator in 1990. In 1993, Darcie bought her first Fantastic Sams salon in Rice Lake, WI.
Additionally, Darcie became a Certified Business Coach in 2007. She uses that knowledge and ability to ensure the success of the individual team members of the salons as well as coaching other business owners outside the salon industry
In total, Darcie and her husband, Dave, have owned six Fantastic Sams salons. The three locations they own and operate today are in the Top 50 of Fantastic Sams salons for sales volume. The Hudson, WI location has been number one is sales in North America for the past several years.